Pioneer Microinsurance in the Philippines built a strong customer-centric culture by leveraging client data and insights and embedding customer-focused behaviors across the organization. This approach improved the customer experience, strengthened client value, and drove significant business growth, including higher policy renewals and expanded outreach.

A 2024 case-control study evaluating M-FUND, a microinsurance scheme for migrant workers in Thailand, showing increased health service usage among insured populations.