AXA Mansard, one of Nigeria's largest insurance providers, launched a focused strategy in 2016 to serve women in the retail insurance space. This initiative emerged from detailed market research identifying the unique needs of Nigerian women. AXA tailored products specifically for this segment and forged partnerships with women-led organizations to build trust and raise awareness about insurance. The case highlights practical lessons from product innovation, inclusive marketing, and collaboration as a pathway to greater gender equity in insurance.

COVID-19 and the Insurance Industry: Why a Gender-Sensitive Response Matters. This guidance note explores how the COVID-19 pandemic affected the gender gap in insurance access and services. It identifies four key areas where applying a gender lens can improve customer-centricity: operational practices, brand communication, product innovation, and new distribution channels. With practical insights from IFC's Women's Insurance Program, the paper offers a roadmap for insurers to better serve women during and beyond crisis periods.

The case for insuring women for a better tomorrow. Green Delta Insurance Company (GDIC), a private non-life insurer in Bangladesh, partnered with IFC and others to design targeted insurance solutions for women. This note explores why women represent a key growth segment, how GDIC tailored its approach for Bangladeshi women, and the lessons learned from implementing this gender-inclusive strategy in the local market.

Insular Life, Philippines – This case study showcases how Insular Life (InLife), a leading life insurer and health maintenance organization in the Philippines, partnered with IFC and the Women Entrepreneurs Finance Initiative (We-Fi) to better serve Filipino women. Their gender-focused strategy positions InLife as both an inclusive insurer and an employer of choice for women. The report outlines their journey toward creating more accessible insurance solutions, workforce empowerment, and long-term impact on women's financial resilience.

SEGURÍSIMO is a low-cost, easy-to-claim modular insurance product designed to serve vulnerable and traditionally excluded populations in rural areas. It offers coverage for both the policyholder and the beneficiary, emphasizing accessibility and inclusivity. The product's modular design allows flexibility in tailoring benefits, and its streamlined claims process helps reduce barriers to access. This case reflects an impactful initiative in Colombia aimed at enhancing social protection for underserved groups.