AXA Mansard, one of Nigeria's largest insurance providers, launched a focused strategy in 2016 to serve women in the retail insurance space. This initiative emerged from detailed market research identifying the unique needs of Nigerian women. AXA tailored products specifically for this segment and forged partnerships with women-led organizations to build trust and raise awareness about insurance. The case highlights practical lessons from product innovation, inclusive marketing, and collaboration as a pathway to greater gender equity in insurance.

COVID-19 and the Insurance Industry: Why a Gender-Sensitive Response Matters. This guidance note explores how the COVID-19 pandemic affected the gender gap in insurance access and services. It identifies four key areas where applying a gender lens can improve customer-centricity: operational practices, brand communication, product innovation, and new distribution channels. With practical insights from IFC's Women's Insurance Program, the paper offers a roadmap for insurers to better serve women during and beyond crisis periods.

Photo essay by ADFI and Pula showing gender-inclusive insurance design using mobile platforms and bundled climate microinsurance products across Kenya, Nigeria, and Zambia.

Describes FCMBeta Health, a women-focused micro health insurance product in Nigeria, bundled with micro-loans, offering hospital cash and maternity coverage. Over 90,000 enrolled by 2025.

The case for insuring women for a better tomorrow. Green Delta Insurance Company (GDIC), a private non-life insurer in Bangladesh, partnered with IFC and others to design targeted insurance solutions for women. This note explores why women represent a key growth segment, how GDIC tailored its approach for Bangladeshi women, and the lessons learned from implementing this gender-inclusive strategy in the local market.

Insular Life, Philippines – This case study showcases how Insular Life (InLife), a leading life insurer and health maintenance organization in the Philippines, partnered with IFC and the Women Entrepreneurs Finance Initiative (We-Fi) to better serve Filipino women. Their gender-focused strategy positions InLife as both an inclusive insurer and an employer of choice for women. The report outlines their journey toward creating more accessible insurance solutions, workforce empowerment, and long-term impact on women's financial resilience.

WFP piloted an inclusive weather-index insurance scheme for ~4,800 people in El Salvador, targeting women entrepreneurs and people with disabilities. The product enabled fast payouts during climate shocks and removed traditional credit-based enrollment barriers.

Making Insurance Work for Women – SHEFORSHIELD PROGRAM. Information on the insurance sector in Colombia in 2020, inclusive insurance premiums written, financial inclusion institutional framework, public-private actions and lessons learned/challenges, with a focus on gender-specific insurance innovation and outreach in Sub-Saharan Africa, particularly Nigeria.

This World Bank report analyzes how Philippine insurers adapted to COVID-19 and how their inclusive insurance models helped maintain resilience for over 38 million microinsurance policyholders. The study highlights product innovations, digital transformation, and lessons for future crisis response through inclusive insurance strategies.

An index-based crop insurance product tailored specifically for women smallholder farmers in Mali. This inclusive approach improves gender equity and strengthens financial protection for rural women by providing climate-resilient risk coverage. The model aims to address both agricultural vulnerability and structural gender gaps in access to insurance.

The document describes the Sahel Climate Catastrophe Layer (SCCL) by the World Food Programme (WFP), a parametric insurance covering vulnerable populations against extreme droughts in Burkina Faso, Mali, and Niger. The initiative enables rapid, pre-financed disaster response, complements national risk financing tools, and strengthens regional climate resilience.