COVID-19 and the Insurance Industry: Why a Gender-Sensitive Response Matters. This guidance note explores how the COVID-19 pandemic affected the gender gap in insurance access and services. It identifies four key areas where applying a gender lens can improve customer-centricity: operational practices, brand communication, product innovation, and new distribution channels. With practical insights from IFC's Women's Insurance Program, the paper offers a roadmap for insurers to better serve women during and beyond crisis periods.

The case for insuring women for a better tomorrow. Green Delta Insurance Company (GDIC), a private non-life insurer in Bangladesh, partnered with IFC and others to design targeted insurance solutions for women. This note explores why women represent a key growth segment, how GDIC tailored its approach for Bangladeshi women, and the lessons learned from implementing this gender-inclusive strategy in the local market.