AXA Mansard, one of Nigeria's largest insurance providers, launched a focused strategy in 2016 to serve women in the retail insurance space. This initiative emerged from detailed market research identifying the unique needs of Nigerian women. AXA tailored products specifically for this segment and forged partnerships with women-led organizations to build trust and raise awareness about insurance. The case highlights practical lessons from product innovation, inclusive marketing, and collaboration as a pathway to greater gender equity in insurance.

Kenya-based pilot that bundled hospital cash, digital loans, and mobile health tools to increase access and affordability. MicroEnsure piloted Fearless Health by combining hospital cash benefits with mobile-enabled digital health loans to support underserved Kenyan populations.

Case brief: ALM SEGUROS. This presentation introduces ALM Seguros as one of the pioneering microinsurance companies in Brazil. The company focused on delivering accessible life and funeral insurance to underserved communities, building trust through affordable premiums and simplified claims. The case illustrates how early entrants in the Brazilian market paved the way for inclusive insurance by aligning product design with local needs and regulatory frameworks.

Since 2018, Bolivia's PROFIN Foundation has offered a unique sport accident insurance for amateur football players with no medical coverage. The product is distributed through sports associations and covers players' injuries during official matches. Today it protects over 9,000 players, and has prompted other insurers in Bolivia to develop similar offerings.

Case brief: TUNAJALI. "Tunajali" — meaning "we care about you" — is an inclusive e-commerce insurance initiative developed to serve low-income customers across Latin America and the Caribbean (LAC). The program leverages digital platforms to provide accessible health insurance, with a focus on simplifying enrollment and claims processes. It demonstrates how tech-enabled delivery models can overcome traditional barriers and scale protection for vulnerable populations.

COVID-19 and the Insurance Industry: Why a Gender-Sensitive Response Matters. This guidance note explores how the COVID-19 pandemic affected the gender gap in insurance access and services. It identifies four key areas where applying a gender lens can improve customer-centricity: operational practices, brand communication, product innovation, and new distribution channels. With practical insights from IFC's Women's Insurance Program, the paper offers a roadmap for insurers to better serve women during and beyond crisis periods.

Photo essay by ADFI and Pula showing gender-inclusive insurance design using mobile platforms and bundled climate microinsurance products across Kenya, Nigeria, and Zambia.

Describes FCMBeta Health, a women-focused micro health insurance product in Nigeria, bundled with micro-loans, offering hospital cash and maternity coverage. Over 90,000 enrolled by 2025.

Explores mobile-based microinsurance and its role in Tanzania's financial inclusion strategy.

The case for insuring women for a better tomorrow. Green Delta Insurance Company (GDIC), a private non-life insurer in Bangladesh, partnered with IFC and others to design targeted insurance solutions for women. This note explores why women represent a key growth segment, how GDIC tailored its approach for Bangladeshi women, and the lessons learned from implementing this gender-inclusive strategy in the local market.

Bangladeshi insurtech Chhaya develops affordable digital health and life insurance distributed via mobile payments (bKash) with a subscription model.

Insurance automation initiative led by Lead Foundation in Egypt, exploring how digital systems can enhance access to inclusive life insurance. The case outlines the broader poverty and economic context, key capacity-building interventions, implementation strategy, and an honest reflection on both the successes and challenges faced. It also discusses project outcomes and lessons learned, offering a blueprint for tech-enabled insurance in underserved regions.

In 2007, Britam, a Kenyan financial group, launched its first microinsurance product for low-income customers. Over 11 years, Britam built a profitable microinsurance business unit covering more than 700,000 lives by 2017. This case study distills key lessons from Britam's journey to guide other insurers in serving traditionally excluded markets.

An index-based crop insurance product tailored specifically for women smallholder farmers in Mali. This inclusive approach improves gender equity and strengthens financial protection for rural women by providing climate-resilient risk coverage. The model aims to address both agricultural vulnerability and structural gender gaps in access to insurance.

Pioneer Microinsurance in the Philippines built a strong customer-centric culture by leveraging client data and insights and embedding customer-focused behaviors across the organization. This approach improved the customer experience, strengthened client value, and drove significant business growth, including higher policy renewals and expanded outreach.