AXA Mansard, one of Nigeria's largest insurance providers, launched a focused strategy in 2016 to serve women in the retail insurance space. This initiative emerged from detailed market research identifying the unique needs of Nigerian women. AXA tailored products specifically for this segment and forged partnerships with women-led organizations to build trust and raise awareness about insurance. The case highlights practical lessons from product innovation, inclusive marketing, and collaboration as a pathway to greater gender equity in insurance.

A pilot index-based insurance product for rice farmers to mitigate flood-related risks and promote financial resilience.

Vietnam piloted enrolling TB patients into social health insurance to advance universal health coverage. While 76.5% were successfully insured, barriers like paperwork, delays, and costs left many uncovered. The study highlights the need for more flexible and patient-friendly enrollment systems.