In 2007, Britam, a Kenyan financial group, launched its first microinsurance product for low-income customers. Over 11 years, Britam built a profitable microinsurance business unit covering more than 700,000 lives by 2017. This case study distills key lessons from Britam's journey to guide other insurers in serving traditionally excluded markets.

In 2019, MiCRO and SBS Seguros, in partnership with Bancamía, launched "My Protected Investment", a microinsurance product for SMEs that combines index-based and traditional coverage. Three years after Colombia's first parametric insurance launch, the initiative had already reached almost 120,000 low-income beneficiaries, providing protection against hazards such as excess rain, drought, and earthquakes, while expanding access to underserved urban and rural clients.