AXA Mansard, one of Nigeria's largest insurance providers, launched a focused strategy in 2016 to serve women in the retail insurance space. This initiative emerged from detailed market research identifying the unique needs of Nigerian women. AXA tailored products specifically for this segment and forged partnerships with women-led organizations to build trust and raise awareness about insurance. The case highlights practical lessons from product innovation, inclusive marketing, and collaboration as a pathway to greater gender equity in insurance.

In 2007, Britam, a Kenyan financial group, launched its first microinsurance product for low-income customers. Over 11 years, Britam built a profitable microinsurance business unit covering more than 700,000 lives by 2017. This case study distills key lessons from Britam's journey to guide other insurers in serving traditionally excluded markets.