AXA Mansard, one of Nigeria's largest insurance providers, launched a focused strategy in 2016 to serve women in the retail insurance space. This initiative emerged from detailed market research identifying the unique needs of Nigerian women. AXA tailored products specifically for this segment and forged partnerships with women-led organizations to build trust and raise awareness about insurance. The case highlights practical lessons from product innovation, inclusive marketing, and collaboration as a pathway to greater gender equity in insurance.

Kenya-based pilot that bundled hospital cash, digital loans, and mobile health tools to increase access and affordability. MicroEnsure piloted Fearless Health by combining hospital cash benefits with mobile-enabled digital health loans to support underserved Kenyan populations.

Case brief: FASECOLDA. This entry presents the activities led by the Federation of Colombian Insurers (Fasecolda) to strengthen inclusive insurance in Colombia. It covers efforts in financial education, technical training, regulatory engagement, and the promotion of innovative products for underserved segments. The case demonstrates how institutional leadership and coordinated action have advanced capacity building and inclusion in the Colombian insurance sector.

Since 2018, Bolivia's PROFIN Foundation has offered a unique sport accident insurance for amateur football players with no medical coverage. The product is distributed through sports associations and covers players' injuries during official matches. Today it protects over 9,000 players, and has prompted other insurers in Bolivia to develop similar offerings.

Case brief: TUNAJALI. "Tunajali" — meaning "we care about you" — is an inclusive e-commerce insurance initiative developed to serve low-income customers across Latin America and the Caribbean (LAC). The program leverages digital platforms to provide accessible health insurance, with a focus on simplifying enrollment and claims processes. It demonstrates how tech-enabled delivery models can overcome traditional barriers and scale protection for vulnerable populations.

COVID-19 and the Insurance Industry: Why a Gender-Sensitive Response Matters. This guidance note explores how the COVID-19 pandemic affected the gender gap in insurance access and services. It identifies four key areas where applying a gender lens can improve customer-centricity: operational practices, brand communication, product innovation, and new distribution channels. With practical insights from IFC's Women's Insurance Program, the paper offers a roadmap for insurers to better serve women during and beyond crisis periods.

Describes FCMBeta Health, a women-focused micro health insurance product in Nigeria, bundled with micro-loans, offering hospital cash and maternity coverage. Over 90,000 enrolled by 2025.

Details ACRE Africa & FtMA project in Kenya to improve crop index insurance using geo-mapped yield data and local training.

The case for insuring women for a better tomorrow. Green Delta Insurance Company (GDIC), a private non-life insurer in Bangladesh, partnered with IFC and others to design targeted insurance solutions for women. This note explores why women represent a key growth segment, how GDIC tailored its approach for Bangladeshi women, and the lessons learned from implementing this gender-inclusive strategy in the local market.

Bangladeshi insurtech Chhaya develops affordable digital health and life insurance distributed via mobile payments (bKash) with a subscription model.

Public-private partnership to insure 50,000+ Peruvian public schools against natural disasters with parametric payouts. Led by APESEG and ISF with support from IDF, AXA XL, and Munich Re.

In 2007, Britam, a Kenyan financial group, launched its first microinsurance product for low-income customers. Over 11 years, Britam built a profitable microinsurance business unit covering more than 700,000 lives by 2017. This case study distills key lessons from Britam's journey to guide other insurers in serving traditionally excluded markets.

Making Microinsurance Work: This learning paper by Scale2Save explores the challenges affecting the uptake of microinsurance across emerging markets. Drawing from real-world case studies in Côte d'Ivoire and Nigeria, it identifies key barriers and presents practical strategies to boost adoption. The report highlights innovative distribution approaches, customer education tactics, and partnership frameworks that drive scale and sustainability for inclusive insurance services.

WFP and UNCDF piloted cyclone parametric insurance in Fiji for ~325 vulnerable households. This macro–micro model enabled payouts via mobile wallets within 3–5 days after disasters, offering financial protection to the poorest social welfare recipients.

In El Salvador, most small farmers and micro-entrepreneurs face frequent economic and climate shocks without adequate insurance. To bridge this gap, the World Food Programme and local partners are piloting an innovative insurance solution covering over 950 farmers and micro-entrepreneurs (46% women) against business interruption caused by excess rainfall, drought, or earthquakes.