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AXA MANSARD, NIGERIA – The case for insuring women for a better tomorrow
AXA Mansard, one of Nigeria's largest insurance providers, launched a focused strategy in 2016 to serve women in the retail insurance space. This initiative emerged from detailed market research identifying the unique needs of Nigerian women. AXA tailored products specifically for this segment and forged partnerships with women-led organizations to build trust and raise awareness about insurance. The case highlights practical lessons from product innovation, inclusive marketing, and collaboration as a pathway to greater gender equity in insurance.
Date d'émission
2020
Sujets
Sujet (Produit)
Région

Insurance Automation by Lead Foundation in Egypt
Insurance automation initiative led by Lead Foundation in Egypt, exploring how digital systems can enhance access to inclusive life insurance. The case outlines the broader poverty and economic context, key capacity-building interventions, implementation strategy, and an honest reflection on both the successes and challenges faced. It also discusses project outcomes and lessons learned, offering a blueprint for tech-enabled insurance in underserved regions.
Date d'émission
2019
Sujets
Sujet (Produit)
Région