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AXA MANSARD, NIGERIA – The case for insuring women for a better tomorrow
AXA Mansard, one of Nigeria's largest insurance providers, launched a focused strategy in 2016 to serve women in the retail insurance space. This initiative emerged from detailed market research identifying the unique needs of Nigerian women. AXA tailored products specifically for this segment and forged partnerships with women-led organizations to build trust and raise awareness about insurance. The case highlights practical lessons from product innovation, inclusive marketing, and collaboration as a pathway to greater gender equity in insurance.
Date d'émission
2020
Sujets
Sujet (Produit)
Région

Nepal: Introducing index-based insurance for flood-prone communities
Practical Action developed a flood index insurance for Western Nepal smallholder farmers. Features bundled services, cooperative-based sales, and payouts for crop loss after severe floods.
Date d'émission
2022
Sujets
Sujet (Produit)
Région