Case brief: FASECOLDA. This entry presents the activities led by the Federation of Colombian Insurers (Fasecolda) to strengthen inclusive insurance in Colombia. It covers efforts in financial education, technical training, regulatory engagement, and the promotion of innovative products for underserved segments. The case demonstrates how institutional leadership and coordinated action have advanced capacity building and inclusion in the Colombian insurance sector.

In 2007, Britam, a Kenyan financial group, launched its first microinsurance product for low-income customers. Over 11 years, Britam built a profitable microinsurance business unit covering more than 700,000 lives by 2017. This case study distills key lessons from Britam's journey to guide other insurers in serving traditionally excluded markets.