Case brief: TUNAJALI. "Tunajali" — meaning "we care about you" — is an inclusive e-commerce insurance initiative developed to serve low-income customers across Latin America and the Caribbean (LAC). The program leverages digital platforms to provide accessible health insurance, with a focus on simplifying enrollment and claims processes. It demonstrates how tech-enabled delivery models can overcome traditional barriers and scale protection for vulnerable populations.

Photo essay by ADFI and Pula showing gender-inclusive insurance design using mobile platforms and bundled climate microinsurance products across Kenya, Nigeria, and Zambia.

Details how Zambia created an inclusive insurance ecosystem through coordinated efforts and industry-wide stakeholder engagement. Zambia's Technical Advisory Group (TAG) led a structured process to align stakeholders, catalyze innovation, and grow the microinsurance market.