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AXA MANSARD, NIGERIA – The case for insuring women for a better tomorrow

AXA Mansard, one of Nigeria's largest insurance providers, launched a focused strategy in 2016 to serve women in the retail insurance space. This initiative emerged from detailed market research identifying the unique needs of Nigerian women. AXA tailored products specifically for this segment and forged partnerships with women-led organizations to build trust and raise awareness about insurance. The case highlights practical lessons from product innovation, inclusive marketing, and collaboration as a pathway to greater gender equity in insurance.

Empowering Women Smallholder Farmers through Digital Microinsurance

Photo essay by ADFI and Pula showing gender-inclusive insurance design using mobile platforms and bundled climate microinsurance products across Kenya, Nigeria, and Zambia.

Empowering Women, Building Trust: A Case Study of a Women-Centric Insurance Solution in Nigeria

Describes FCMBeta Health, a women-focused micro health insurance product in Nigeria, bundled with micro-loans, offering hospital cash and maternity coverage. Over 90,000 enrolled by 2025.

Insurance Automation by Lead Foundation in Egypt

Insurance automation initiative led by Lead Foundation in Egypt, exploring how digital systems can enhance access to inclusive life insurance. The case outlines the broader poverty and economic context, key capacity-building interventions, implementation strategy, and an honest reflection on both the successes and challenges faced. It also discusses project outcomes and lessons learned, offering a blueprint for tech-enabled insurance in underserved regions.

Lead Family Insurance by Lead Foundation in Egypt

Insurance Automation by Lead Foundation in Egypt. This case outlines the economic and poverty context in which the intervention took place, including the project's approach to capacity building and automation. It highlights both the results achieved and not achieved, and captures key lessons learnt in delivering health and credit life insurance to underserved populations.

Making Microinsurance Work, Scale2Save Learning Paper

Making Microinsurance Work: This learning paper by Scale2Save explores the challenges affecting the uptake of microinsurance across emerging markets. Drawing from real-world case studies in Côte d'Ivoire and Nigeria, it identifies key barriers and presents practical strategies to boost adoption. The report highlights innovative distribution approaches, customer education tactics, and partnership frameworks that drive scale and sustainability for inclusive insurance services.