AXA Mansard, one of Nigeria's largest insurance providers, launched a focused strategy in 2016 to serve women in the retail insurance space. This initiative emerged from detailed market research identifying the unique needs of Nigerian women. AXA tailored products specifically for this segment and forged partnerships with women-led organizations to build trust and raise awareness about insurance. The case highlights practical lessons from product innovation, inclusive marketing, and collaboration as a pathway to greater gender equity in insurance.

Kenya-based pilot that bundled hospital cash, digital loans, and mobile health tools to increase access and affordability. MicroEnsure piloted Fearless Health by combining hospital cash benefits with mobile-enabled digital health loans to support underserved Kenyan populations.

Explores mobile-based microinsurance and its role in Tanzania's financial inclusion strategy.