AXA Mansard, one of Nigeria's largest insurance providers, launched a focused strategy in 2016 to serve women in the retail insurance space. This initiative emerged from detailed market research identifying the unique needs of Nigerian women. AXA tailored products specifically for this segment and forged partnerships with women-led organizations to build trust and raise awareness about insurance. The case highlights practical lessons from product innovation, inclusive marketing, and collaboration as a pathway to greater gender equity in insurance.

Details how Zambia created an inclusive insurance ecosystem through coordinated efforts and industry-wide stakeholder engagement. Zambia's Technical Advisory Group (TAG) led a structured process to align stakeholders, catalyze innovation, and grow the microinsurance market.