AXA Mansard, one of Nigeria's largest insurance providers, launched a focused strategy in 2016 to serve women in the retail insurance space. This initiative emerged from detailed market research identifying the unique needs of Nigerian women. AXA tailored products specifically for this segment and forged partnerships with women-led organizations to build trust and raise awareness about insurance. The case highlights practical lessons from product innovation, inclusive marketing, and collaboration as a pathway to greater gender equity in insurance.

WFP piloted an inclusive weather-index insurance scheme for ~4,800 people in El Salvador, targeting women entrepreneurs and people with disabilities. The product enabled fast payouts during climate shocks and removed traditional credit-based enrollment barriers.