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AXA MANSARD, NIGERIA – The case for insuring women for a better tomorrow
AXA Mansard, one of Nigeria's largest insurance providers, launched a focused strategy in 2016 to serve women in the retail insurance space. This initiative emerged from detailed market research identifying the unique needs of Nigerian women. AXA tailored products specifically for this segment and forged partnerships with women-led organizations to build trust and raise awareness about insurance. The case highlights practical lessons from product innovation, inclusive marketing, and collaboration as a pathway to greater gender equity in insurance.
Fecha de emisión
2020
Temas
Asunto (Producto)
Región

Making Climate Risk Microinsurance Work. Case Study: MiCRO & Aseguradora Rural (AR), Guatemala
Partnership between MiCRO and Aseguradora Rural to deliver parametric climate microinsurance to smallholder farmers and microentrepreneurs in Guatemala through bundled loans.
Fecha de emisión
2022
Temas
Asunto (Producto)