AXA Mansard, one of Nigeria's largest insurance providers, launched a focused strategy in 2016 to serve women in the retail insurance space. This initiative emerged from detailed market research identifying the unique needs of Nigerian women. AXA tailored products specifically for this segment and forged partnerships with women-led organizations to build trust and raise awareness about insurance. The case highlights practical lessons from product innovation, inclusive marketing, and collaboration as a pathway to greater gender equity in insurance.

An index-based crop insurance product tailored specifically for women smallholder farmers in Mali. This inclusive approach improves gender equity and strengthens financial protection for rural women by providing climate-resilient risk coverage. The model aims to address both agricultural vulnerability and structural gender gaps in access to insurance.