In 2007, Britam, a Kenyan financial group, launched its first microinsurance product for low-income customers. Over 11 years, Britam built a profitable microinsurance business unit covering more than 700,000 lives by 2017. This case study distills key lessons from Britam's journey to guide other insurers in serving traditionally excluded markets.

Making Microinsurance Work: This learning paper by Scale2Save explores the challenges affecting the uptake of microinsurance across emerging markets. Drawing from real-world case studies in Côte d'Ivoire and Nigeria, it identifies key barriers and presents practical strategies to boost adoption. The report highlights innovative distribution approaches, customer education tactics, and partnership frameworks that drive scale and sustainability for inclusive insurance services.