AXA Mansard, one of Nigeria's largest insurance providers, launched a focused strategy in 2016 to serve women in the retail insurance space. This initiative emerged from detailed market research identifying the unique needs of Nigerian women. AXA tailored products specifically for this segment and forged partnerships with women-led organizations to build trust and raise awareness about insurance. The case highlights practical lessons from product innovation, inclusive marketing, and collaboration as a pathway to greater gender equity in insurance.

Making Microinsurance Work: This learning paper by Scale2Save explores the challenges affecting the uptake of microinsurance across emerging markets. Drawing from real-world case studies in Côte d'Ivoire and Nigeria, it identifies key barriers and presents practical strategies to boost adoption. The report highlights innovative distribution approaches, customer education tactics, and partnership frameworks that drive scale and sustainability for inclusive insurance services.