AXA Mansard, one of Nigeria's largest insurance providers, launched a focused strategy in 2016 to serve women in the retail insurance space. This initiative emerged from detailed market research identifying the unique needs of Nigerian women. AXA tailored products specifically for this segment and forged partnerships with women-led organizations to build trust and raise awareness about insurance. The case highlights practical lessons from product innovation, inclusive marketing, and collaboration as a pathway to greater gender equity in insurance.

Field accident insurance – PROFIN Foundation. This case highlights a specialized microinsurance product developed in Bolivia to cover medical expenses resulting from injuries during official soccer, basketball, and volleyball matches. Distributed through sports associations, the product is tailored to the needs of amateur athletes and addresses a previously uninsured risk segment. It showcases how inclusive insurance can be adapted to community-based distribution and activity-specific protection.

Since 2018, Bolivia's PROFIN Foundation has offered a unique sport accident insurance for amateur football players with no medical coverage. The product is distributed through sports associations and covers players' injuries during official matches. Today it protects over 9,000 players, and has prompted other insurers in Bolivia to develop similar offerings.

Pioneer Microinsurance in the Philippines built a strong customer-centric culture by leveraging client data and insights and embedding customer-focused behaviors across the organization. This approach improved the customer experience, strengthened client value, and drove significant business growth, including higher policy renewals and expanded outreach.

SEGURÍSIMO is a low-cost, easy-to-claim modular insurance product designed to serve vulnerable and traditionally excluded populations in rural areas. It offers coverage for both the policyholder and the beneficiary, emphasizing accessibility and inclusivity. The product's modular design allows flexibility in tailoring benefits, and its streamlined claims process helps reduce barriers to access. This case reflects an impactful initiative in Colombia aimed at enhancing social protection for underserved groups.