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AXA MANSARD, NIGERIA – The case for insuring women for a better tomorrow

AXA Mansard, one of Nigeria's largest insurance providers, launched a focused strategy in 2016 to serve women in the retail insurance space. This initiative emerged from detailed market research identifying the unique needs of Nigerian women. AXA tailored products specifically for this segment and forged partnerships with women-led organizations to build trust and raise awareness about insurance. The case highlights practical lessons from product innovation, inclusive marketing, and collaboration as a pathway to greater gender equity in insurance.

MiCRO / SBS / Bancamía – Boosting Resilience for Microentrepreneurs

In 2019, MiCRO and SBS Seguros, in partnership with Bancamía, launched "My Protected Investment", a microinsurance product for SMEs that combines index-based and traditional coverage. Three years after Colombia's first parametric insurance launch, the initiative had already reached almost 120,000 low-income beneficiaries, providing protection against hazards such as excess rain, drought, and earthquakes, while expanding access to underserved urban and rural clients.