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AXA MANSARD, NIGERIA – The case for insuring women for a better tomorrow
AXA Mansard, one of Nigeria's largest insurance providers, launched a focused strategy in 2016 to serve women in the retail insurance space. This initiative emerged from detailed market research identifying the unique needs of Nigerian women. AXA tailored products specifically for this segment and forged partnerships with women-led organizations to build trust and raise awareness about insurance. The case highlights practical lessons from product innovation, inclusive marketing, and collaboration as a pathway to greater gender equity in insurance.
Fecha de emisión
2020
Temas
Asunto (Producto)
Región

Case brief: FASECOLDA
Case brief: FASECOLDA. This entry presents the activities led by the Federation of Colombian Insurers (Fasecolda) to strengthen inclusive insurance in Colombia. It covers efforts in financial education, technical training, regulatory engagement, and the promotion of innovative products for underserved segments. The case demonstrates how institutional leadership and coordinated action have advanced capacity building and inclusion in the Colombian insurance sector.
Fecha de emisión
2020
Temas
Asunto (Producto)