In 2007, Britam, a Kenyan financial group, launched its first microinsurance product for low-income customers. Over 11 years, Britam built a profitable microinsurance business unit covering more than 700,000 lives by 2017. This case study distills key lessons from Britam's journey to guide other insurers in serving traditionally excluded markets.

Details how Zambia created an inclusive insurance ecosystem through coordinated efforts and industry-wide stakeholder engagement. Zambia's Technical Advisory Group (TAG) led a structured process to align stakeholders, catalyze innovation, and grow the microinsurance market.