Case brief: TUNAJALI. "Tunajali" — meaning "we care about you" — is an inclusive e-commerce insurance initiative developed to serve low-income customers across Latin America and the Caribbean (LAC). The program leverages digital platforms to provide accessible health insurance, with a focus on simplifying enrollment and claims processes. It demonstrates how tech-enabled delivery models can overcome traditional barriers and scale protection for vulnerable populations.

A 2024 case-control study evaluating M-FUND, a microinsurance scheme for migrant workers in Thailand, showing increased health service usage among insured populations.