Case brief: TUNAJALI. "Tunajali" — meaning "we care about you" — is an inclusive e-commerce insurance initiative developed to serve low-income customers across Latin America and the Caribbean (LAC). The program leverages digital platforms to provide accessible health insurance, with a focus on simplifying enrollment and claims processes. It demonstrates how tech-enabled delivery models can overcome traditional barriers and scale protection for vulnerable populations.

MicroEnsure bundled insurance with mobile loans and airtime in 15 countries. By 2016, this model had scaled to reach over 40 million clients and included 200+ insurance products. It illustrates a high-impact approach to mobile-enabled microinsurance delivery with large-scale outreach.