AXA Mansard, one of Nigeria's largest insurance providers, launched a focused strategy in 2016 to serve women in the retail insurance space. This initiative emerged from detailed market research identifying the unique needs of Nigerian women. AXA tailored products specifically for this segment and forged partnerships with women-led organizations to build trust and raise awareness about insurance. The case highlights practical lessons from product innovation, inclusive marketing, and collaboration as a pathway to greater gender equity in insurance.

Kenya-based pilot that bundled hospital cash, digital loans, and mobile health tools to increase access and affordability. MicroEnsure piloted Fearless Health by combining hospital cash benefits with mobile-enabled digital health loans to support underserved Kenyan populations.

Field accident insurance – PROFIN Foundation. This case highlights a specialized microinsurance product developed in Bolivia to cover medical expenses resulting from injuries during official soccer, basketball, and volleyball matches. Distributed through sports associations, the product is tailored to the needs of amateur athletes and addresses a previously uninsured risk segment. It showcases how inclusive insurance can be adapted to community-based distribution and activity-specific protection.

Since 2018, Bolivia's PROFIN Foundation has offered a unique sport accident insurance for amateur football players with no medical coverage. The product is distributed through sports associations and covers players' injuries during official matches. Today it protects over 9,000 players, and has prompted other insurers in Bolivia to develop similar offerings.

Case brief: TUNAJALI. "Tunajali" — meaning "we care about you" — is an inclusive e-commerce insurance initiative developed to serve low-income customers across Latin America and the Caribbean (LAC). The program leverages digital platforms to provide accessible health insurance, with a focus on simplifying enrollment and claims processes. It demonstrates how tech-enabled delivery models can overcome traditional barriers and scale protection for vulnerable populations.

COVID-19 and the Insurance Industry: Why a Gender-Sensitive Response Matters. This guidance note explores how the COVID-19 pandemic affected the gender gap in insurance access and services. It identifies four key areas where applying a gender lens can improve customer-centricity: operational practices, brand communication, product innovation, and new distribution channels. With practical insights from IFC's Women's Insurance Program, the paper offers a roadmap for insurers to better serve women during and beyond crisis periods.

Describes FCMBeta Health, a women-focused micro health insurance product in Nigeria, bundled with micro-loans, offering hospital cash and maternity coverage. Over 90,000 enrolled by 2025.

Explores mobile-based microinsurance and its role in Tanzania's financial inclusion strategy.

The case for insuring women for a better tomorrow. Green Delta Insurance Company (GDIC), a private non-life insurer in Bangladesh, partnered with IFC and others to design targeted insurance solutions for women. This note explores why women represent a key growth segment, how GDIC tailored its approach for Bangladeshi women, and the lessons learned from implementing this gender-inclusive strategy in the local market.

Bangladeshi insurtech Chhaya develops affordable digital health and life insurance distributed via mobile payments (bKash) with a subscription model.

MicroEnsure bundled insurance with mobile loans and airtime in 15 countries. By 2016, this model had scaled to reach over 40 million clients and included 200+ insurance products. It illustrates a high-impact approach to mobile-enabled microinsurance delivery with large-scale outreach.

Insular Life, Philippines – This case study showcases how Insular Life (InLife), a leading life insurer and health maintenance organization in the Philippines, partnered with IFC and the Women Entrepreneurs Finance Initiative (We-Fi) to better serve Filipino women. Their gender-focused strategy positions InLife as both an inclusive insurer and an employer of choice for women. The report outlines their journey toward creating more accessible insurance solutions, workforce empowerment, and long-term impact on women's financial resilience.

Insurance automation initiative led by Lead Foundation in Egypt, exploring how digital systems can enhance access to inclusive life insurance. The case outlines the broader poverty and economic context, key capacity-building interventions, implementation strategy, and an honest reflection on both the successes and challenges faced. It also discusses project outcomes and lessons learned, offering a blueprint for tech-enabled insurance in underserved regions.

Public-private partnership to insure 50,000+ Peruvian public schools against natural disasters with parametric payouts. Led by APESEG and ISF with support from IDF, AXA XL, and Munich Re.

Insurance Automation by Lead Foundation in Egypt. This case outlines the economic and poverty context in which the intervention took place, including the project's approach to capacity building and automation. It highlights both the results achieved and not achieved, and captures key lessons learnt in delivering health and credit life insurance to underserved populations.