AXA Mansard, one of Nigeria's largest insurance providers, launched a focused strategy in 2016 to serve women in the retail insurance space. This initiative emerged from detailed market research identifying the unique needs of Nigerian women. AXA tailored products specifically for this segment and forged partnerships with women-led organizations to build trust and raise awareness about insurance. The case highlights practical lessons from product innovation, inclusive marketing, and collaboration as a pathway to greater gender equity in insurance.

Case brief: FASECOLDA. This entry presents the activities led by the Federation of Colombian Insurers (Fasecolda) to strengthen inclusive insurance in Colombia. It covers efforts in financial education, technical training, regulatory engagement, and the promotion of innovative products for underserved segments. The case demonstrates how institutional leadership and coordinated action have advanced capacity building and inclusion in the Colombian insurance sector.

Field accident insurance – PROFIN Foundation. This case highlights a specialized microinsurance product developed in Bolivia to cover medical expenses resulting from injuries during official soccer, basketball, and volleyball matches. Distributed through sports associations, the product is tailored to the needs of amateur athletes and addresses a previously uninsured risk segment. It showcases how inclusive insurance can be adapted to community-based distribution and activity-specific protection.

Since 2018, Bolivia's PROFIN Foundation has offered a unique sport accident insurance for amateur football players with no medical coverage. The product is distributed through sports associations and covers players' injuries during official matches. Today it protects over 9,000 players, and has prompted other insurers in Bolivia to develop similar offerings.

Case brief: TUNAJALI. "Tunajali" — meaning "we care about you" — is an inclusive e-commerce insurance initiative developed to serve low-income customers across Latin America and the Caribbean (LAC). The program leverages digital platforms to provide accessible health insurance, with a focus on simplifying enrollment and claims processes. It demonstrates how tech-enabled delivery models can overcome traditional barriers and scale protection for vulnerable populations.

COVID-19 and the Insurance Industry: Why a Gender-Sensitive Response Matters. This guidance note explores how the COVID-19 pandemic affected the gender gap in insurance access and services. It identifies four key areas where applying a gender lens can improve customer-centricity: operational practices, brand communication, product innovation, and new distribution channels. With practical insights from IFC's Women's Insurance Program, the paper offers a roadmap for insurers to better serve women during and beyond crisis periods.

The case for insuring women for a better tomorrow. Green Delta Insurance Company (GDIC), a private non-life insurer in Bangladesh, partnered with IFC and others to design targeted insurance solutions for women. This note explores why women represent a key growth segment, how GDIC tailored its approach for Bangladeshi women, and the lessons learned from implementing this gender-inclusive strategy in the local market.

Insurance Automation by Lead Foundation in Egypt. This case outlines the economic and poverty context in which the intervention took place, including the project's approach to capacity building and automation. It highlights both the results achieved and not achieved, and captures key lessons learnt in delivering health and credit life insurance to underserved populations.

This World Bank report analyzes how Philippine insurers adapted to COVID-19 and how their inclusive insurance models helped maintain resilience for over 38 million microinsurance policyholders. The study highlights product innovations, digital transformation, and lessons for future crisis response through inclusive insurance strategies.